The concept of marketing that makes sense for who we are was strongly reinforced by one of our new clients – so much so that, although I had been considering writing on this topic, I found it important to give it a higher priority. I appreciate that this topic is an integral part of branding, [...]

We worked on some cool projects over the past year. It’s usually hard to pick favourites, but in 2010 three projects really stood out. Of these, one has already been written up in a marketing magazine, another will be written up in a different marketing magazine in about two weeks, and the other was a [...]

After having re-introduced survey deployment services at Highland Marketing – using web-based technologies in place of the custom, locally run software that we have developed historically – we have had a number of questions and inquiries about Survd, the application that we will be using to drive this new service. In this post, I hope [...]

We recently posted an article entitled “What Do your Customer Think?” to our blog. While doing a bit of research on surveys, I came across a book with a couple of related anecdotes that I thought readers might enjoy.

We often spend a lot of time sending “stuff” to customers, telling them all about our products and services and why they should buy from us. Of course, a large part of our business here at Highland Marketing is based on providing services in these areas and there is no doubt that we have to [...]