Our website features a few different “toys” that we want to make you aware of. Have you tried our online postage savings calculator – which estimates how much money you could save using Addressed Admail over Lettermail? What about our variable copy and variable imaging demos, which showcase the power of variable print. Be sure to check them all out and take a bit of time to play with our “toys”.

While we will admit to being somewhat biased, and to having a clear and vested interest, we have always believed that physical mail had much stronger impact than email or banner ads. And now, we are happy to be able to share some evidence that physical brain activity actually bears this out.

There is a lot of discussion out there about brand these days, and there is no doubt that it’s an important part of any direct marketing project. But how far does branding reach? In this article we will look at some aspects that many not normally be considered in relationship between your direct mail and your brand.

Sometimes we create something and nurture it and then wait with bated breath as we present it to the world. Such is the case for us today as we launch our new web site! This post discusses the new site, it’s general purpose and some of the content that you can expect to find.

Often successful marketing is as much about the right timing as it is about the right message. In this article, we will use the metaphor of the notes within a piece of music to emphasize the point that a successful direct mail or advertising piece must properly fit its own unique moment and context.