Again, this is part of our series on how to make direct mail work for you. Posts in this series will focus on several topics. While, individually, these items may contribute to success, addressed collectively, they can produce extraordinary results. “Bigger is better”. We hear this hackneyed phrase all the time. But some bigger things [...]

This is part of our series on how to make direct mail work for you. In our business, we see both great successes and some other mailings that fall short of the mark. Posts in this series will focus on creative, data, offer, timing, delivery, repetition, minimizing cost, and maximizing returns. While, individually, these items [...]

We all like it when things work, and work well. However, when it comes to direct mail, some campaigns excel while, unfortunately, others sometimes fizzle. This is the first of a multi-part series on what you can do to make direct mail really work for you. Over the next few posts, I will cover creative, [...]

Back in June, we published an article entitled “Direct Mail and the Long Term ROI”. Quite obviously, this article deals with the concept of return on investment, and the notion that measuring ROI should actually extend beyond just the weeks immediately following the deployment of a mailing. That article concluded with a brief but interesting [...]

Sometimes a phrase just pops into your head that epitomizes something or somebody. Such was the case, when I realized how the phrase “we keep you posted“ reflects different aspects of what we do at Highland Marketing. Please read on to learn more about the various ways “we keep you posted“. News, Updates & Information [...]