Welcome to our Blog

This blog is dedicated to providing insightful articles about various facets of direct marketing – in Canada and abroad. It's all part of our continuing effort to provide sensible solutions for mailings.

Canadian Mailers Fortunate for Creative Latitude

Sometimes the postal services suffer criticism from different corners, but today, I want to give credit where credit is due. I don’t know that Canadian direct marketers are truly aware of how good they have it when it comes to creative marketing pieces and we have to thank Canada Post Corporation for the latitude that [...]

Highland Marketing and Alexander, Floyd & Associates Ltd. – What’s the Connection?

People ask me this question from time to time and the answer is really pretty simple. When we first started the business, our focus was on providing professional data services as well as mailing services and we incorporated the company Alexander, Floyd & Associates Ltd. The Alexander was taken from Alexandra, which is Christine’s middle [...]

Strike or Protest? – Perhaps a Reflection of the Times

At three days into the current mail strike, one has to wonder if it’s a strike or protest. With many recent articles blatantly stating that many folks no longer depend on the postal service nearly as much as they did in 1997, this has to weigh on both sides. Give others a reason to go [...]

Is it Safe to Mail?

Quite a few people are asking me this question this morning and although there is no clear answer, I will do my best to explain. If CUPW simply continues with rotating 24-hour strikes in different communities, it is safe to mail. In reality, this would only be adding a day or two onto delivery. That [...]

How Would a Mail Strike Affect my Mailing?

We would like to take a few minutes to share what we know about the pending disruption in postal service, look at options that clients may have and discuss the impact of the last such strike in 1997. To this point, we have had very little direct communication from Canada Post regarding the potential mail [...]

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