Targeting is a huge part of direct marketing these days, and we’ve written an article for our Knowledge Base all about some of the different ways that you can target your customers and prospects. Be sure to check out this valuable resource!

We’ve worked on a lot of fulfillment campaigns over the years, and there are a number of things that clients need to consider in order to organize a successful “no-surprises” campaign. In this post, we will look at a number of the things we like to discuss with clients at the very beginning of their direct mail fulfillment projects.

There are many different things that you need to consider when it comes to variable print. One of those things is the relationship between body copy and line length. In this article, we will look at several examples of variable substitution gone wrong and consider some things that can be done to help avoid these kinds of issues.

For those who may not have heard yet, Machineable Addressed Admail is on its way. As such, the big question that a lot of people have is what is Machineable Addressed Admail and why is it being introduced? In this article, we will work to answer this question by sharing the information that we currently have.

If you want to measure the success of your direct marketing efforts, then one of the areas that you will certainly be looking it is your return on investment (ROI). But, are you looking far enough? In this article, we will consider the importance of long term tracking, and how a broader view can reveal returns that you haven’t been including in your ROI tabulations.