posted by Dave Ward in Design Direct Mail
Sometimes the postal services suffer criticism from different corners, but today, I want to give credit where credit is due. I don’t know that Canadian direct marketers are truly aware of how good they have it when it comes to creative marketing pieces and we have to thank Canada Post Corporation for the latitude that [...]
posted by Dave Ward in Data Direct Mail General
People ask me this question from time to time and the answer is really pretty simple. When we first started the business, our focus was on providing professional data services as well as mailing services and we incorporated the company Alexander, Floyd & Associates Ltd. The Alexander was taken from Alexandra, which is Christine’s middle [...]
posted by Dave Ward in Direct Mail General
At three days into the current mail strike, one has to wonder if it’s a strike or protest. With many recent articles blatantly stating that many folks no longer depend on the postal service nearly as much as they did in 1997, this has to weigh on both sides. Give others a reason to go [...]
posted by Dave Ward in Direct Mail General
Quite a few people are asking me this question this morning and although there is no clear answer, I will do my best to explain. If CUPW simply continues with rotating 24-hour strikes in different communities, it is safe to mail. In reality, this would only be adding a day or two onto delivery. That [...]
posted by Dave Ward in Direct Mail General
We would like to take a few minutes to share what we know about the pending disruption in postal service, look at options that clients may have and discuss the impact of the last such strike in 1997. To this point, we have had very little direct communication from Canada Post regarding the potential mail [...]