Let’s face it, every designer dreams of that giant project with a massive budget, which allows us total creative freedom to create the most lavish and interesting concepts, with dozens of revisions in order to ensure that the final design is absolutely perfect. It’s like a designer’s vision of utopia. In the real world, though, it’s not likely to happen. So, in this post, we are going to look at some things you can do to help keep costs down!

Though it is perhaps somewhat of an understatement, there is no doubt that email is a powerful tool that has revolutionized how we communicate at virtually every level. But, has the significant shift into the arena of email marketing left an opportunity for a greater exposure through more traditional media, such as direct mail?

There is an art to achieving good design in direct marketing (and in this case, we’re talking specifically about direct mail). However, that doesn’t mean that a good direct mail is also a piece of art. What separates good art from good design? It’s all in the purpose.

Today, more than ever, we need to work towards getting the most out our direct marketing efforts, and the two avenues through which we believe effective direct mailers will rise above the rest are good creative and a higher degree of relevance, achieved though the proper segmentation of data.