Today, more than ever, blog posts and tweets are offering us all sorts of advice on effective personalization, data segmentation and cross-selling opportunities, but I have to wonder why I am not seeing more about the actual delivery of the message. In this post, we will look at the three critical D’s that impact variable print – data, design and delivery.
Read MoreLast Wednesday, we ran our first two ½-day seminars on Machineable Presort. In this article, we would like to look at some of the areas that we covered in those seminars, by taking an extended look at some of the ins and outs of Canada Post’s new Machineable Presort produce – slated to arrive on January 17, 2011.
Read MoreVancouver, October 12, 2010
Evening had fallen and a biting north wind swept across the decks of the Gotcha Good. Through the traces of light that peered between the buildings surrounding the harbour, you could see the peeling paint and loose fittings on the once proud yacht as she crawled into port.
Read MoreBeing proponents of insightful (and tactical) personalization, we are always looking for new ways to help our clients achieve even greater success. In this article, we want to look an exciting project that we were a part of recently, which involved the insertion of a personalized postcard into a magazine! From what we know, it may be a Canadian marketing first.
Read MoreLast Thursday, (September 23), Caitlin and I had the pleasure of attending a Canada Post conference entitled “Thinking Inside the Box”. It’s not a phrase we are used to hearing and I will admit that I didn’t quite get it at first. But, when it comes to mail, “inside the mail box” makes sense and [...]
Read More