We worked on some cool projects over the past year. It’s usually hard to pick favourites, but in 2010 three projects really stood out. Of these, one has already been written up in a marketing magazine, another will be written up in a different marketing magazine in about two weeks, and the other was a [...]
We recently posted an article entitled “What Do your Customer Think?” to our blog. While doing a bit of research on surveys, I came across a book with a couple of related anecdotes that I thought readers might enjoy.
If I told you it could be bigger, heavier and cost less to mail, wouldn’t you think it was a good deal? Well, today I would like to introduce you to Publications Mail. Instinctively, you may be thinking, “Wait a minute. I don’t own a magazine, so why would I be interested in Publications Mail?” [...]
There are always new developments in the direct marketing field. These can be the outgrowth of emerging technologies or they may centre on new product offerings from Canada Post. I can tell you that it is not always easy to explain how these technologies and products can be used. So as a believer in direct [...]
Variable print is here, and is already having a dramatic impact on the direct marketing world. It’s an exciting new technology with huge creative potential, but how will it effect copywriters? In this article, we’ll look at three areas that copywriters are going to need to consider when writing for variable print projects.