In our continuing efforts to support our clients, we’ve developed a wide range of direct marketing-related services here at Highland Marketing. And we like to think that we do them well too. Unfortunately, we’ve found that, at least with some clients and associates, we can become known for just a single service (or series of [...]
Read MoreWhen someone mentions the term “social media marketing”, what are the first things that come to mind? Facebook? Twitter? Those two are probably at the top of mind for most people, with other platforms like LinkedIn, Google+, Pintrest and YouTube not far behind. These’s no doubt that these are the big players. If you don’t [...]
Read MoreFor the most part, when I’ve read articles or heard people talking about the topic of direct mail and email, it is generally presented as a strangely antagonistic relationship, with each side pitted against the other in an epic gladiatorial battle for attention and precious budget dollars. But it doesn’t have to be that way.
Read MoreYour call to action (CTA) remains one of the most important aspects of your marketing message. It needs to be carefully considered and crafted to meet the both the needs of your business and your customers. That being said, however, there are a number of different ways of structuring you call to action. Let’s look at some of the most common.
Read MoreOn Friday January 25, I will be landing in Vancouver for a few days. It’s a personal trip, but it will be my first time on the west coast, and I’ll admit that I am excited about the trip. I don’t think I’ll have time to do much sight seeing, but even just flying over [...]
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