Like millions of others, I have taken the time to explore the emerging world of social media and although many of us may pursue this primarily for business purposes, it is interesting to make new acquaintances and keep abreast of happenings with colleagues. I have also found that it can be an intensive, ongoing learning [...]
There are many different things that you need to consider when it comes to variable print. One of those things is the relationship between body copy and line length. In this article, we will look at several examples of variable substitution gone wrong and consider some things that can be done to help avoid these kinds of issues.
Our website features a few different “toys” that we want to make you aware of. Have you tried our online postage savings calculator – which estimates how much money you could save using Addressed Admail over Lettermail? What about our variable copy and variable imaging demos, which showcase the power of variable print. Be sure to check them all out and take a bit of time to play with our “toys”.
It’s been a busy week, but an enjoyable one. On Monday and Tuesday, several members of our team attended the annual Grain Farmers of Ontario (GFO) conference in London, Ontario. We also attended a Canadian Agri-Marketing Association (CAMA) meeting at the farm show in London. In this article, Dave discusses these events and what we took away from them.