A Great Day at Rogers Centre
This past Saturday (May 4th, 2013), we paid a visit to the Rogers Centre in Toronto. We were there to take in a Blue Jays game with Rob Malloy, the winner of our Hit a Homerun with Highland Contest. It was a beautiful day. The roof at Rogers Center was wide open and the skies [...]
Growing Through Emerging Technologies
Our approach at Highland Marketing has always been to stay on top of emerging technologies and to offer the best possible mix of direct marketing solutions, allowing customers to use them at the levels that they choose. The direct marketing industry has seen a lot of changes since we started the business back in 1993. [...]
How Our Customers & Associates Add Value
I enjoyed reading Matt’s recent post on “Success Breeds Success”. As I read through it, it reminded me of how some of our customers and associates add value, not only by what they mail but also by what they have to say, how they say it, and even what they do. Let’s face it, every [...]
Unaddressed Admail for the “Uninformed”
As 2011 begins to wind down, there is a bit of confusion as to how much a given Unaddressed Admail mailing might cost next year. In this post, we will try to make sense of this question, by looking at the introduction of new discounted rates that are available 6 months out of the year, and the new High Demand Routes surcharge that will be introduced in April.
Highland Marketing and Alexander, Floyd & Associates Ltd. – What’s the Connection?
People ask me this question from time to time and the answer is really pretty simple. When we first started the business, our focus was on providing professional data services as well as mailing services and we incorporated the company Alexander, Floyd & Associates Ltd. The Alexander was taken from Alexandra, which is Christine’s middle [...]