posted by Dave Ward in General
Kudos to our good friends at the Fergus Scottish Festival and Highland Games for a terrific weekend, replete with magnificent pipe bands, wonderful Celtic entertainers and Scottish dancers, terrific athletic competitions, and an abundance of good cheer topped off with a wee dram of fine Scottish whiskey on Sunday afternoon!
posted by Matt Ward in Data Direct Mail General
There are many different things that you need to consider when it comes to variable print. One of those things is the relationship between body copy and line length. In this article, we will look at several examples of variable substitution gone wrong and consider some things that can be done to help avoid these kinds of issues.
posted by Dave Ward in Direct Mail General
Our website features a few different “toys” that we want to make you aware of. Have you tried our online postage savings calculator – which estimates how much money you could save using Addressed Admail over Lettermail? What about our variable copy and variable imaging demos, which showcase the power of variable print. Be sure to check them all out and take a bit of time to play with our “toys”.
posted by Dave Ward in General
Sometimes we create something and nurture it and then wait with bated breath as we present it to the world. Such is the case for us today as we launch our new web site! This post discusses the new site, it’s general purpose and some of the content that you can expect to find.
posted by Dave Ward in General
It’s been a busy week, but an enjoyable one. On Monday and Tuesday, several members of our team attended the annual Grain Farmers of Ontario (GFO) conference in London, Ontario. We also attended a Canadian Agri-Marketing Association (CAMA) meeting at the farm show in London. In this article, Dave discusses these events and what we took away from them.