So often, attention seems to fall on the creative side of direct marketing campaigns, while important elements like data often go mostly overlooked. In this article, we will look at some startling numbers about address accuracy in Canada, and how even the best creative can be effectively killed by weak and inaccurate data.
Wonderful news for mailers! Canada Post has just introduced Smart Data Cleaner, which is a suite of beneficial, “do it yourself” data cleansing services. In this post, we will look at some of the areas that this new service covers and consider some of the great benefits that can be derived from using it.
Typography is one of the most fundamental elements of design (modern or otherwise). Unfortunately, it is also one of the most overlooked elements. This article is prepared as a sort of primer on the very basic things you can potentially do to improve typography and avoid some basic blunders that could have a detrimental effect on your mailers.
There are a lot of things that go into the design and development of a direct marketing piece, not the least of which is the stock on which it is printed. In this article, we will look at some of the things that you will want to consider when selecting the stock for your next project.
Variable print is a constantly growing facet of the direct marketing world, and something that we frequently like to discuss. In this article, we are going to talk about the two main ways that this technology can be use in direct mail – personalization and direct targeting – and discuss the key differences between them.