Articles categorized as "Direct Mail"

Back in April of this year, we thought it would be fun to do a custom cut die cut in the shape of a bagpiper. It fit well with our Scottish “Highland” brand and it also demonstrated the somewhat unique aspect of custom die cut postcards. Later, we also had the opportunity to do a similar card for the Fergus Scottish Festival and Highland Games. In this post, we’ll look at both the design process and success of these cards!

Targeting is a huge part of direct marketing these days, and we’ve written an article for our Knowledge Base all about some of the different ways that you can target your customers and prospects. Be sure to check out this valuable resource!

We’ve worked on a lot of fulfillment campaigns over the years, and there are a number of things that clients need to consider in order to organize a successful “no-surprises” campaign. In this post, we will look at a number of the things we like to discuss with clients at the very beginning of their direct mail fulfillment projects.

There are many different things that you need to consider when it comes to variable print. One of those things is the relationship between body copy and line length. In this article, we will look at several examples of variable substitution gone wrong and consider some things that can be done to help avoid these kinds of issues.

If you want to measure the success of your direct marketing efforts, then one of the areas that you will certainly be looking it is your return on investment (ROI). But, are you looking far enough? In this article, we will consider the importance of long term tracking, and how a broader view can reveal returns that you haven’t been including in your ROI tabulations.