Don’t Get Drippy With Personalization
I had a meeting last week with a business professional. During our discussion of different DM options, I gave my usual pitch for insightful personalization. He sat up quickly and related to me how his wife had received a piece from a financial institution with her name done up like a movie marquis and used [...]
Extraordinary Results for Your Postcards
In this article, we will be looking at a number of different things that you can use to make your postcard promotions truly successful. Based on our experiences with our clients and our own promotions and with the work we do for our clients, these ideas can help put a charge into your next postcard promotion!
Walk the Talk
There are always new developments in the direct marketing field. These can be the outgrowth of emerging technologies or they may centre on new product offerings from Canada Post. I can tell you that it is not always easy to explain how these technologies and products can be used. So as a believer in direct [...]
Innovate and Propagate
There is no doubt that the direct mail industry is changing, but it is certainly not dying. Instead, we’ve seen it shift and adapt right before our eyes. Direct mail remains alive and well today, and in this post we would like to share some thoughts about innovation and propagation in this DM landscape.
Data, Design & Delivery: The Three D’s of Digital Print
Today, more than ever, blog posts and tweets are offering us all sorts of advice on effective personalization, data segmentation and cross-selling opportunities, but I have to wonder why I am not seeing more about the actual delivery of the message. In this post, we will look at the three critical D’s that impact variable print – data, design and delivery.