Last Thursday, (September 23), Caitlin and I had the pleasure of attending a Canada Post conference entitled “Thinking Inside the Box”. It’s not a phrase we are used to hearing and I will admit that I didn’t quite get it at first. But, when it comes to mail, “inside the mail box” makes sense and [...]
Sample fulfillment is a powerful direct marketing tool, and is something that we at Highland Marketing have been involved in for over 11 years now. In this short post, we will make a brief introduction to the concept of product and sample fulfillment, look at it’s primary mission and show you don’t have to break the bank to do it!
Nobody wants to mail to outdated or invalid addresses and the good news is that you don’t have to. In this post, we will be looking at some truly startling figures that illustrate how inaccurate data can actually hamper your direct mail efforts, and perhaps even more importantly, the way that accurate data can actually help improve your overall ROI!
We hope that every direct marketing campaign that we work on will be enormously successful, and one of the keys to achieving this success is repetition. In this post, we will look at this key marketing ingredient and why it is so crucial to achieving the kind of success that direct marketers are looking for.
This post is part of our ongoing series about the key elements related to the Machineable Presorted Addressed Admail product. Today, we’re going to talk about opacity. This is an important concept, as the amount of interior content that can be seen through an envelope can impede a piece’s machineability.