There are always new developments in the direct marketing field. These can be the outgrowth of emerging technologies or they may centre on new product offerings from Canada Post. I can tell you that it is not always easy to explain how these technologies and products can be used. So as a believer in direct [...]
There is no doubt that the direct mail industry is changing, but it is certainly not dying. Instead, we’ve seen it shift and adapt right before our eyes. Direct mail remains alive and well today, and in this post we would like to share some thoughts about innovation and propagation in this DM landscape.
Today, more than ever, blog posts and tweets are offering us all sorts of advice on effective personalization, data segmentation and cross-selling opportunities, but I have to wonder why I am not seeing more about the actual delivery of the message. In this post, we will look at the three critical D’s that impact variable print – data, design and delivery.
Last Wednesday, we ran our first two ½-day seminars on Machineable Presort. In this article, we would like to look at some of the areas that we covered in those seminars, by taking an extended look at some of the ins and outs of Canada Post’s new Machineable Presort produce – slated to arrive on January 17, 2011.
Being proponents of insightful (and tactical) personalization, we are always looking for new ways to help our clients achieve even greater success. In this article, we want to look an exciting project that we were a part of recently, which involved the insertion of a personalized postcard into a magazine! From what we know, it may be a Canadian marketing first.