If you mail promotional materials in Canada, you have probably heard about Canada Post’s new product, Machineable Presort that is scheduled for implementation on January 17. It’s a win-win product, whereby both mailers and Canada Post can save a lot of money. As appealing as Machineable Presort may be, before you can use it either [...]
Like others in the direct marketing industry, over the last few years we have seen new technologies replace services that our company has traditionally offered. But, that is progress and like any business we have to continually reinvent ourselves to stay alive. Just last week we received a call from a client who has mailed [...]
Last week an associate asked me about the best times to mail, ranging from December 5 through to early January. That’s an engaging question, and it really depends on what you are mailing and your target group. If you are targeting residential consumers and your mailings are not seasonal in nature, then you would be [...]
I had a meeting last week with a business professional. During our discussion of different DM options, I gave my usual pitch for insightful personalization. He sat up quickly and related to me how his wife had received a piece from a financial institution with her name done up like a movie marquis and used [...]
In this article, we will be looking at a number of different things that you can use to make your postcard promotions truly successful. Based on our experiences with our clients and our own promotions and with the work we do for our clients, these ideas can help put a charge into your next postcard promotion!