The concept of marketing that makes sense for who we are was strongly reinforced by one of our new clients – so much so that, although I had been considering writing on this topic, I found it important to give it a higher priority. I appreciate that this topic is an integral part of branding, [...]
We worked on some cool projects over the past year. It’s usually hard to pick favourites, but in 2010 three projects really stood out. Of these, one has already been written up in a marketing magazine, another will be written up in a different marketing magazine in about two weeks, and the other was a [...]
We often spend a lot of time sending “stuff” to customers, telling them all about our products and services and why they should buy from us. Of course, a large part of our business here at Highland Marketing is based on providing services in these areas and there is no doubt that we have to [...]
When we estimate postage for a client, we always say that the final postage will be based on the results of the Letter Carrier Presort (LCP) sort. Some people ask us what that means and that is a fair question. Before delving into this, if you might be looking to save even more money, we [...]
If I told you it could be bigger, heavier and cost less to mail, wouldn’t you think it was a good deal? Well, today I would like to introduce you to Publications Mail. Instinctively, you may be thinking, “Wait a minute. I don’t own a magazine, so why would I be interested in Publications Mail?” [...]