Over the past year we have mailed about 70,000 pillow boxes with product samples enclosed. The original physical design, which we helped to create, was intended for mailing as Dimensional Addressed Admail. Recently, though, we have a now come up with a new slim-line design for a pillow box that actually falls within spec for regular Addressed Admail!
The creative side of a direct marketing piece is important. But what is the creative side, really? There may be more than your realize, and by working together with a knowledgeable and experienced mail service provider, you can ensure that your unique and innovative design doesn’t turn into an unexpected budget breaker.
Though it is perhaps somewhat of an understatement, there is no doubt that email is a powerful tool that has revolutionized how we communicate at virtually every level. But, has the significant shift into the arena of email marketing left an opportunity for a greater exposure through more traditional media, such as direct mail?
Today, more than ever, we need to work towards getting the most out our direct marketing efforts, and the two avenues through which we believe effective direct mailers will rise above the rest are good creative and a higher degree of relevance, achieved though the proper segmentation of data.