Right Notes in the Wrong Places
Often successful marketing is as much about the right timing as it is about the right message. In this article, we will use the metaphor of the notes within a piece of music to emphasize the point that a successful direct mail or advertising piece must properly fit its own unique moment and context.
The Shape of Success
One of the areas that we have done a lot of work in recently is working with custom, die-cut postcards. As such, we thought that it might be something worth posting about. In this article, we will look at some of our experiences, what some of our clients are currently doing, as well as some of the things we’ve learned in working with custom, die-cut cards.
Please Don’t Shoot the Designer
If you’ve tried direct mail once and it didn’t seem to have any effect, please read this article before you storm off to your designer or creative team. In the majority of cases, effective advertising is more a matter of repetition than it is about dropping one piece and finding the way to untold riches!
Does It Fit the Image?
Every business has a different image that they want to portray to their clients (or perspective clients). Is your direct mail working to establish and/or support the image that you envision for your business? This blog post “addresses” this issue and offers some general guidance in this area.
A New Brand of Copywriting?
Variable print is here, and is already having a dramatic impact on the direct marketing world. It’s an exciting new technology with huge creative potential, but how will it effect copywriters? In this article, we’ll look at three areas that copywriters are going to need to consider when writing for variable print projects.