As with any form of advertising, one of the biggest challenges that we face with direct marketing is capturing attention. Whether it’s on the web, through direct mail or email or even through social media, if you can’t get the attention of your target audience, you probably won’t see the results you’re looking for. There [...]
Read MoreWe have prepped and mailed millions of products samples over the years and we have had the opportunity to work with many talented marketers and brand managers. Of course, we continue to meet new people all the time and we do our best to ensure that they are made aware of the things than can cost them money – and sometimes, a lot of money.
Read MoreFor the most part, when I’ve read articles or heard people talking about the topic of direct mail and email, it is generally presented as a strangely antagonistic relationship, with each side pitted against the other in an epic gladiatorial battle for attention and precious budget dollars. But it doesn’t have to be that way.
Read MoreYour call to action (CTA) remains one of the most important aspects of your marketing message. It needs to be carefully considered and crafted to meet the both the needs of your business and your customers. That being said, however, there are a number of different ways of structuring you call to action. Let’s look at some of the most common.
Read MoreDon’t you just love acronyms, especially when you see one in an article and there is no explanation of it whatsoever? We all know what a QXR is, don’t we? Well okay, in all honesty, maybe I don’t. Wonder what RPN stands for? How about: Reverse, Park, Neutral Regional, Provincial, National Really Powerful Notion RPN would work [...]
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