Over the past year we have mailed about 70,000 pillow boxes with product samples enclosed. The original physical design, which we helped to create, was intended for mailing as Dimensional Addressed Admail. Recently, though, we have a now come up with a new slim-line design for a pillow box that actually falls within spec for regular Addressed Admail!
Let’s face it, every designer dreams of that giant project with a massive budget, which allows us total creative freedom to create the most lavish and interesting concepts, with dozens of revisions in order to ensure that the final design is absolutely perfect. It’s like a designer’s vision of utopia. In the real world, though, it’s not likely to happen. So, in this post, we are going to look at some things you can do to help keep costs down!
There is an art to achieving good design in direct marketing (and in this case, we’re talking specifically about direct mail). However, that doesn’t mean that a good direct mail is also a piece of art. What separates good art from good design? It’s all in the purpose.