Weighing In on Choosing Paper Stocks
There are a lot of things that go into the design and development of a direct marketing piece, not the least of which is the stock on which it is printed. In this article, we will look at some of the things that you will want to consider when selecting the stock for your next project.
Direct Mail and Your Brand
There is a lot of discussion out there about brand these days, and there is no doubt that it’s an important part of any direct marketing project. But how far does branding reach? In this article we will look at some aspects that many not normally be considered in relationship between your direct mail and your brand.
The Shape of Success
One of the areas that we have done a lot of work in recently is working with custom, die-cut postcards. As such, we thought that it might be something worth posting about. In this article, we will look at some of our experiences, what some of our clients are currently doing, as well as some of the things we’ve learned in working with custom, die-cut cards.
Please Don’t Shoot the Designer
If you’ve tried direct mail once and it didn’t seem to have any effect, please read this article before you storm off to your designer or creative team. In the majority of cases, effective advertising is more a matter of repetition than it is about dropping one piece and finding the way to untold riches!
Does It Fit the Image?
Every business has a different image that they want to portray to their clients (or perspective clients). Is your direct mail working to establish and/or support the image that you envision for your business? This blog post “addresses” this issue and offers some general guidance in this area.