Sometimes a phrase just pops into your head that epitomizes something or somebody. Such was the case, when I realized how the phrase “we keep you posted“ reflects different aspects of what we do at Highland Marketing. Please read on to learn more about the various ways “we keep you posted“. News, Updates & Information [...]
The concept of marketing that makes sense for who we are was strongly reinforced by one of our new clients – so much so that, although I had been considering writing on this topic, I found it important to give it a higher priority. I appreciate that this topic is an integral part of branding, [...]
We worked on some cool projects over the past year. It’s usually hard to pick favourites, but in 2010 three projects really stood out. Of these, one has already been written up in a marketing magazine, another will be written up in a different marketing magazine in about two weeks, and the other was a [...]
If you mail promotional materials in Canada, you have probably heard about Canada Post’s new product, Machineable Presort that is scheduled for implementation on January 17. It’s a win-win product, whereby both mailers and Canada Post can save a lot of money. As appealing as Machineable Presort may be, before you can use it either [...]
Today, more than ever, blog posts and tweets are offering us all sorts of advice on effective personalization, data segmentation and cross-selling opportunities, but I have to wonder why I am not seeing more about the actual delivery of the message. In this post, we will look at the three critical D’s that impact variable print – data, design and delivery.