We all like it when things work, and work well. However, when it comes to direct mail, some campaigns excel while, unfortunately, others sometimes fizzle. This is the first of a multi-part series on what you can do to make direct mail really work for you. Over the next few posts, I will cover creative, [...]
Read MoreSometimes a phrase just pops into your head that epitomizes something or somebody. Such was the case, when I realized how the phrase “we keep you posted“ reflects different aspects of what we do at Highland Marketing. Please read on to learn more about the various ways “we keep you posted“. News, Updates & Information [...]
Read MoreThe concept of marketing that makes sense for who we are was strongly reinforced by one of our new clients – so much so that, although I had been considering writing on this topic, I found it important to give it a higher priority. I appreciate that this topic is an integral part of branding, [...]
Read MoreWe worked on some cool projects over the past year. It’s usually hard to pick favourites, but in 2010 three projects really stood out. Of these, one has already been written up in a marketing magazine, another will be written up in a different marketing magazine in about two weeks, and the other was a [...]
Read MoreIf you mail promotional materials in Canada, you have probably heard about Canada Post’s new product, Machineable Presort that is scheduled for implementation on January 17. It’s a win-win product, whereby both mailers and Canada Post can save a lot of money. As appealing as Machineable Presort may be, before you can use it either [...]
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