In our continuing efforts to support our clients, we’ve developed a wide range of direct marketing-related services here at Highland Marketing. And we like to think that we do them well too. Unfortunately, we’ve found that, at least with some clients and associates, we can become known for just a single service (or series of [...]
Read MoreIn response to a recent blog post a reader posed the question, “Is Direct Marketing still valuable?” and noted a) that many pieces are quickly discarded, with which I couldn’t agree more, and b) that creativity, innovation and gifts do make a difference. I found it interesting that the reader questioned the value of direct [...]
Read MoreSometimes the postal services suffer criticism from different corners, but today, I want to give credit where credit is due. I don’t know that Canadian direct marketers are truly aware of how good they have it when it comes to creative marketing pieces and we have to thank Canada Post Corporation for the latitude that [...]
Read MoreAgain, this is part of our series on how to make direct mail work for you. Posts in this series will focus on several topics. While, individually, these items may contribute to success, addressed collectively, they can produce extraordinary results. “Bigger is better”. We hear this hackneyed phrase all the time. But some bigger things [...]
Read MoreThis is part of our series on how to make direct mail work for you. In our business, we see both great successes and some other mailings that fall short of the mark. Posts in this series will focus on creative, data, offer, timing, delivery, repetition, minimizing cost, and maximizing returns. While, individually, these items [...]
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