In response to a recent blog post a reader posed the question, “Is Direct Marketing still valuable?” and noted a) that many pieces are quickly discarded, with which I couldn’t agree more, and b) that creativity, innovation and gifts do make a difference. I found it interesting that the reader questioned the value of direct [...]
Sometimes the postal services suffer criticism from different corners, but today, I want to give credit where credit is due. I don’t know that Canadian direct marketers are truly aware of how good they have it when it comes to creative marketing pieces and we have to thank Canada Post Corporation for the latitude that [...]
Again, this is part of our series on how to make direct mail work for you. Posts in this series will focus on several topics. While, individually, these items may contribute to success, addressed collectively, they can produce extraordinary results. “Bigger is better”. We hear this hackneyed phrase all the time. But some bigger things [...]
This is part of our series on how to make direct mail work for you. In our business, we see both great successes and some other mailings that fall short of the mark. Posts in this series will focus on creative, data, offer, timing, delivery, repetition, minimizing cost, and maximizing returns. While, individually, these items [...]
We all like it when things work, and work well. However, when it comes to direct mail, some campaigns excel while, unfortunately, others sometimes fizzle. This is the first of a multi-part series on what you can do to make direct mail really work for you. Over the next few posts, I will cover creative, [...]