Wonderful news for mailers! Canada Post has just introduced Smart Data Cleaner, which is a suite of beneficial, “do it yourself” data cleansing services. In this post, we will look at some of the areas that this new service covers and consider some of the great benefits that can be derived from using it.
In this article, we will look at five different reasons why you might want to consider seeding your name (or the names of trusted friends or associates) into your mailing list. These reasons range from tracking timelines to quality control to protecting your own database.
In this post you will find two rather remarkable, and somewhat disconcerting accounts. When you read them you would probably agree that each is as unlikely as the other. However, one of these accounts is purported to be a true story. I am not at liberty to tell you which one that might be, but given that one of them is claimed to have actually happened, either one could be true!
The much-heralded technologies of digital presses and variable printing have proven that they can really set marketing pieces apart. However, if not handled with care, they can also lead to disaster. In this post we will look briefly at some of the things you should do help ensure that your variable print projects go off without a hitch!
Over the past year or so, we have been promoting the value of effective personalization in direct mail campaigns. We believe it is an incredibly effective strategy, but one that you have to use with caution. Personalization is a data driven tool, and the effectiveness of your efforts in this area are going to be tied directly to the quality of your data.