Today, more than ever, blog posts and tweets are offering us all sorts of advice on effective personalization, data segmentation and cross-selling opportunities, but I have to wonder why I am not seeing more about the actual delivery of the message. In this post, we will look at the three critical D’s that impact variable print – data, design and delivery.
Nobody wants to mail to outdated or invalid addresses and the good news is that you don’t have to. In this post, we will be looking at some truly startling figures that illustrate how inaccurate data can actually hamper your direct mail efforts, and perhaps even more importantly, the way that accurate data can actually help improve your overall ROI!
In this article, we would like to look at a recent change that we made to include some dynamic content on our home page, and consider how similar techniques could be used to support your marketing efforts. We will also look at the powerful connection that can be established between direct mail and your website!
There are many different things that you need to consider when it comes to variable print. One of those things is the relationship between body copy and line length. In this article, we will look at several examples of variable substitution gone wrong and consider some things that can be done to help avoid these kinds of issues.
So often, attention seems to fall on the creative side of direct marketing campaigns, while important elements like data often go mostly overlooked. In this article, we will look at some startling numbers about address accuracy in Canada, and how even the best creative can be effectively killed by weak and inaccurate data.