There are many different things that you need to consider when it comes to variable print. One of those things is the relationship between body copy and line length. In this article, we will look at several examples of variable substitution gone wrong and consider some things that can be done to help avoid these kinds of issues.
So often, attention seems to fall on the creative side of direct marketing campaigns, while important elements like data often go mostly overlooked. In this article, we will look at some startling numbers about address accuracy in Canada, and how even the best creative can be effectively killed by weak and inaccurate data.
Wonderful news for mailers! Canada Post has just introduced Smart Data Cleaner, which is a suite of beneficial, “do it yourself” data cleansing services. In this post, we will look at some of the areas that this new service covers and consider some of the great benefits that can be derived from using it.
In this article, we will look at five different reasons why you might want to consider seeding your name (or the names of trusted friends or associates) into your mailing list. These reasons range from tracking timelines to quality control to protecting your own database.
In this post you will find two rather remarkable, and somewhat disconcerting accounts. When you read them you would probably agree that each is as unlikely as the other. However, one of these accounts is purported to be a true story. I am not at liberty to tell you which one that might be, but given that one of them is claimed to have actually happened, either one could be true!