posted by Dave Ward in Data Direct Mail General
People ask me this question from time to time and the answer is really pretty simple. When we first started the business, our focus was on providing professional data services as well as mailing services and we incorporated the company Alexander, Floyd & Associates Ltd. The Alexander was taken from Alexandra, which is Christine’s middle [...]
Sometimes a phrase just pops into your head that epitomizes something or somebody. Such was the case, when I realized how the phrase “we keep you posted“ reflects different aspects of what we do at Highland Marketing. Please read on to learn more about the various ways “we keep you posted“. News, Updates & Information [...]
We worked on some cool projects over the past year. It’s usually hard to pick favourites, but in 2010 three projects really stood out. Of these, one has already been written up in a marketing magazine, another will be written up in a different marketing magazine in about two weeks, and the other was a [...]
posted by Dave Ward in Data Direct Mail
When we estimate postage for a client, we always say that the final postage will be based on the results of the Letter Carrier Presort (LCP) sort. Some people ask us what that means and that is a fair question. Before delving into this, if you might be looking to save even more money, we [...]
posted by Dave Ward in Data Design Direct Mail
If you mail promotional materials in Canada, you have probably heard about Canada Post’s new product, Machineable Presort that is scheduled for implementation on January 17. It’s a win-win product, whereby both mailers and Canada Post can save a lot of money. As appealing as Machineable Presort may be, before you can use it either [...]
