Direct Mail and Your Brand
There is a lot of discussion out there about brand these days, and there is no doubt that it’s an important part of any direct marketing project. But how far does branding reach? In this article we will look at some aspects that many not normally be considered in relationship between your direct mail and your brand.
Right Notes in the Wrong Places
Often successful marketing is as much about the right timing as it is about the right message. In this article, we will use the metaphor of the notes within a piece of music to emphasize the point that a successful direct mail or advertising piece must properly fit its own unique moment and context.
If You Build It, Will They Come?
Ever since the heartwarming, Kevin Costner movie, Field of Dreams, some share an often misguided belief that if they build something, people will flock to it. Though the phrase “if you build it, they will come” has a nice sentiment to it, seasoned advertisers and marketers will know that there is a key ingredient missing. This article explores that element.