Sometimes a phrase just pops into your head that epitomizes something or somebody. Such was the case, when I realized how the phrase “we keep you posted“ reflects different aspects of what we do at Highland Marketing. Please read on to learn more about the various ways “we keep you posted“. News, Updates & Information [...]
The concept of marketing that makes sense for who we are was strongly reinforced by one of our new clients – so much so that, although I had been considering writing on this topic, I found it important to give it a higher priority. I appreciate that this topic is an integral part of branding, [...]
We worked on some cool projects over the past year. It’s usually hard to pick favourites, but in 2010 three projects really stood out. Of these, one has already been written up in a marketing magazine, another will be written up in a different marketing magazine in about two weeks, and the other was a [...]
We recently posted an article entitled “What Do your Customer Think?” to our blog. While doing a bit of research on surveys, I came across a book with a couple of related anecdotes that I thought readers might enjoy.
We often spend a lot of time sending “stuff” to customers, telling them all about our products and services and why they should buy from us. Of course, a large part of our business here at Highland Marketing is based on providing services in these areas and there is no doubt that we have to [...]