We hope that every direct marketing campaign that we work on will be enormously successful, and one of the keys to achieving this success is repetition. In this post, we will look at this key marketing ingredient and why it is so crucial to achieving the kind of success that direct marketers are looking for.
Targeting is a huge part of direct marketing these days, and we’ve written an article for our Knowledge Base all about some of the different ways that you can target your customers and prospects. Be sure to check out this valuable resource!
If you want to measure the success of your direct marketing efforts, then one of the areas that you will certainly be looking it is your return on investment (ROI). But, are you looking far enough? In this article, we will consider the importance of long term tracking, and how a broader view can reveal returns that you haven’t been including in your ROI tabulations.
Variable print is a constantly growing facet of the direct marketing world, and something that we frequently like to discuss. In this article, we are going to talk about the two main ways that this technology can be use in direct mail – personalization and direct targeting – and discuss the key differences between them.
While we will admit to being somewhat biased, and to having a clear and vested interest, we have always believed that physical mail had much stronger impact than email or banner ads. And now, we are happy to be able to share some evidence that physical brain activity actually bears this out.