Slay More with Claymore

posted by Dave Ward in Advertising Data Direct Mail Marketing.

A Claymore 2

While we are not recommending that you go out and do serious damage to anyone, we love the analogy of using a double-edge sword when focusing on the double-edge benefits of direct mail. With direct mail:

  1. No matter what, EVERY PIECE MUST BE SEEN.
  2. Printed media provides BETTER COMPREHENSION, RETENTION AND ALSO DELIVERS BETTER RESULTS, when compared to using the exact same content and graphics in digital format (based on studies commissioned by Canada Post and Royal Mail).

I know that sometimes it may seem as though we are preaching to the converted, but:

  • for those using direct mail regularly, these two main points reinforce the value in their investments, and
  • for those that may have abandoned direct mail, it may give pause for considering the integration of direct mail at some level.

Regardless, direct mail is a powerful double-edge tool for attracting and retaining customers, without killing them, of course!

Fore more information on how to put this double-edge advantage to work for you, simply give us a call at 1-800-422-1309.

For more direct marketing tips and ways to enhance your DM programs visit our Archive of Direct Marketing Tips


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