Call Before You Dig

posted by Dave Ward in Advertising Data Design Direct Mail Marketing Publications Mail Sampling Writing.

Call_Before_diggingI recently included the following in my email signature:

“I wish I had known that before!

Planning a direct marketing campaign? Call before you dig.”

And, there is good reason, because:

  • One call saved $25,000 per year
  • An hour’s work saved $6,000
  • A little tweak saved $5,000
  • A slight modification saved $35,000

And, the list goes on!

Where is all of this money being wasted?

Unfortunately, some of it is on what some people consider day-to-day postage, and they just do not know that they are burning their own money.

In other cases, people are just not taking advantage of promotional mail products and some of the outstanding, discounted postage rates that are available to them.

Interestingly, even with existing customers, we sometimes find cases where they are mailing at smaller volumes (e.g. 100 – 500 pieces) and paying more in postage, simply because they are not aware of other less expensive options.

Spend a Little to Save Thousands!

Although the savings noted above are substantial, the information and programs through which they were realized are not always readily available to everyone. Therefore, it can be very beneficial to spend some time with someone who really understands all of the Canada Post products, weight and size thresholds and who also knows about the various postage incentives that are available.

Most mail service providers can offer this service. Should you not be able find someone to help in your area, we do provide this service. We have also prepared some data gathering forms that allow us to help customers right from Newfoundland to British Columbia.

Regardless, of who you rely on for this type of expertise, next time you plan a mailing, call before you dig. It might save you thousands.

For more direct marketing tips and ways to enhance your DM programs visit our Archive of Direct Marketing Tips


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