Is Direct Marketing Still Valuable?
In response to a recent blog post a reader posed the question, “Is Direct Marketing still valuable?” and noted a) that many pieces are quickly discarded, with which I couldn’t agree more, and b) that creativity, innovation and gifts do make a difference. I found it interesting that the reader questioned the value of direct [...]
Share Your Favourite DM Stories—We’ll Supply the Coffee
We think that direct mail is still an exciting medium, through which organizations are doing all sorts of cool things. We also think that there needs to be a bit more conversation on this subject and are looking to encourage more dialogue! To this end, we are asking people to post their favourite direct marketing [...]
Canadian Mailers Fortunate for Creative Latitude
Sometimes the postal services suffer criticism from different corners, but today, I want to give credit where credit is due. I don’t know that Canadian direct marketers are truly aware of how good they have it when it comes to creative marketing pieces and we have to thank Canada Post Corporation for the latitude that [...]