What is Survd Software and How Does It Work?

posted by Dave Ward in General.

After having re-introduced survey deployment services at Highland Marketing – using web-based technologies in place of the custom, locally run software that we have developed historically – we have had a number of questions and inquiries about Survd, the application that we will be using to drive this new service. In this post, I hope [...]

Be Careful About What you Ask!

posted by Dave Ward in Advertising General Writing.

We recently posted an article entitled “What Do your Customer Think?” to our blog. While doing a bit of research on surveys, I came across a book with a couple of related anecdotes that I thought readers might enjoy.

What Do Your Customers Think?

posted by Dave Ward in Advertising Direct Mail General.

We often spend a lot of time sending “stuff” to customers, telling them all about our products and services and why they should buy from us. Of course, a large part of our business here at Highland Marketing is based on providing services in these areas and there is no doubt that we have to [...]