When we estimate postage for a client, we always say that the final postage will be based on the results of the Letter Carrier Presort (LCP) sort. Some people ask us what that means and that is a fair question. Before delving into this, if you might be looking to save even more money, we [...]
If I told you it could be bigger, heavier and cost less to mail, wouldn’t you think it was a good deal? Well, today I would like to introduce you to Publications Mail. Instinctively, you may be thinking, “Wait a minute. I don’t own a magazine, so why would I be interested in Publications Mail?” [...]
I’m not really sure where December went. That much-heralded day of the year is now only two days away and very shortly we will roll the calendar over to 2011. As 2010 begins to wind down the Highland team can look back with a sense of accomplishment. We have seen many DM concepts that we [...]
If you mail promotional materials in Canada, you have probably heard about Canada Post’s new product, Machineable Presort that is scheduled for implementation on January 17. It’s a win-win product, whereby both mailers and Canada Post can save a lot of money. As appealing as Machineable Presort may be, before you can use it either [...]
Like others in the direct marketing industry, over the last few years we have seen new technologies replace services that our company has traditionally offered. But, that is progress and like any business we have to continually reinvent ourselves to stay alive. Just last week we received a call from a client who has mailed [...]