Machineable Presort Seminar Captures Win-Win Nature of Product

posted by Dave Ward in Direct Mail.

Last Wednesday, we ran our first two ½-day seminars on Machineable Presort. In this article, we would like to look at some of the areas that we covered in those seminars, by taking an extended look at some of the ins and outs of Canada Post’s new Machineable Presort produce – slated to arrive on January 17, 2011.

Gotcha Gang Return Catches Everyone Off Guard

posted by Dave Ward in Gotcha Gang.

Vancouver, October 12, 2010

Evening had fallen and a biting north wind swept across the decks of the Gotcha Good. Through the traces of light that peered between the buildings surrounding the harbour, you could see the peeling paint and loose fittings on the once proud yacht as she crawled into port.

A Canadian Marketing First?

posted by Dave Ward in Advertising Direct Mail.

Being proponents of insightful (and tactical) personalization, we are always looking for new ways to help our clients achieve even greater success. In this article, we want to look an exciting project that we were a part of recently, which involved the insertion of a personalized postcard into a magazine! From what we know, it may be a Canadian marketing first.