Options for Direct Mail Targeting

posted by Matt Ward in Advertising Direct Mail.

Targeting is a huge part of direct marketing these days, and we’ve written an article for our Knowledge Base all about some of the different ways that you can target your customers and prospects. Be sure to check out this valuable resource!

Key Ingredients to Successful Fulfillment

posted by Dave Ward in Direct Mail.

We’ve worked on a lot of fulfillment campaigns over the years, and there are a number of things that clients need to consider in order to organize a successful “no-surprises” campaign. In this post, we will look at a number of the things we like to discuss with clients at the very beginning of their direct mail fulfillment projects.

The Issue of Line Length in Variable Print

posted by Matt Ward in Data Direct Mail General.

There are many different things that you need to consider when it comes to variable print. One of those things is the relationship between body copy and line length. In this article, we will look at several examples of variable substitution gone wrong and consider some things that can be done to help avoid these kinds of issues.