Articles posted in January, 2012

If you want to measure the success of your direct marketing efforts, then one of the areas that you will certainly be looking it is your return on investment (ROI). But, are you looking far enough? In this article, we will consider the importance of long term tracking, and how a broader view can reveal returns that you haven’t been including in your ROI tabulations.

So often, attention seems to fall on the creative side of direct marketing campaigns, while important elements like data often go mostly overlooked. In this article, we will look at some startling numbers about address accuracy in Canada, and how even the best creative can be effectively killed by weak and inaccurate data.