Weighing In on Choosing Paper Stocks
There are a lot of things that go into the design and development of a direct marketing piece, not the least of which is the stock on which it is printed. In this article, we will look at some of the things that you will want to consider when selecting the stock for your next project.
Personalization and Direct Targeting
Variable print is a constantly growing facet of the direct marketing world, and something that we frequently like to discuss. In this article, we are going to talk about the two main ways that this technology can be use in direct mail – personalization and direct targeting – and discuss the key differences between them.
Come and Play With Our Toys
Our website features a few different “toys” that we want to make you aware of. Have you tried our online postage savings calculator – which estimates how much money you could save using Addressed Admail over Lettermail? What about our variable copy and variable imaging demos, which showcase the power of variable print. Be sure to check them all out and take a bit of time to play with our “toys”.
The Brain Prefers Physical Stuff
While we will admit to being somewhat biased, and to having a clear and vested interest, we have always believed that physical mail had much stronger impact than email or banner ads. And now, we are happy to be able to share some evidence that physical brain activity actually bears this out.
Direct Mail and Your Brand
There is a lot of discussion out there about brand these days, and there is no doubt that it’s an important part of any direct marketing project. But how far does branding reach? In this article we will look at some aspects that many not normally be considered in relationship between your direct mail and your brand.