Sometimes we create something and nurture it and then wait with bated breath as we present it to the world. Such is the case for us today as we launch our new web site! This post discusses the new site, it’s general purpose and some of the content that you can expect to find.
Often successful marketing is as much about the right timing as it is about the right message. In this article, we will use the metaphor of the notes within a piece of music to emphasize the point that a successful direct mail or advertising piece must properly fit its own unique moment and context.
Ever since the heartwarming, Kevin Costner movie, Field of Dreams, some share an often misguided belief that if they build something, people will flock to it. Though the phrase “if you build it, they will come” has a nice sentiment to it, seasoned advertisers and marketers will know that there is a key ingredient missing. This article explores that element.
It’s been a busy week, but an enjoyable one. On Monday and Tuesday, several members of our team attended the annual Grain Farmers of Ontario (GFO) conference in London, Ontario. We also attended a Canadian Agri-Marketing Association (CAMA) meeting at the farm show in London. In this article, Dave discusses these events and what we took away from them.
One of the areas that we have done a lot of work in recently is working with custom, die-cut postcards. As such, we thought that it might be something worth posting about. In this article, we will look at some of our experiences, what some of our clients are currently doing, as well as some of the things we’ve learned in working with custom, die-cut cards.