Every business has a different image that they want to portray to their clients (or perspective clients). Is your direct mail working to establish and/or support the image that you envision for your business? This blog post “addresses” this issue and offers some general guidance in this area.
Variable print is here, and is already having a dramatic impact on the direct marketing world. It’s an exciting new technology with huge creative potential, but how will it effect copywriters? In this article, we’ll look at three areas that copywriters are going to need to consider when writing for variable print projects.
Obviously, we all want to spend our money wisely and enjoy the best returns on our marketing investments. In this article, we will consider the relationship between email and direct mail, and look at some recent statistics suggesting that the apparent cost-effectiveness of email marketing may be something of a false economy.
We’ve all heard traditional mail referred to as “snail” mail, but might that term be somewhat detrimental to the overall image of direct mail? And is it even all that meaningful? In this post, I am going to outline why I think it’s time to crush the “snail” and just go back to calling it mail!