When working with pieces for print, there are a number of areas where we have seen problems and issues arise. In this article, we are going to look at 5 of these areas, and consider some things that you can do to help prevent getting burned by some of these small but potentially costly errors!
Can self-mailers help your direct marketing efforts? In this post, we are going to consider the self-mailer question, and look at some of the ins and outs of using this type of mailer. It’s not the ideal format for every mailing, but it’s also worth having a look at. It could save you a bit of money and/or help your piece get noticed.
Is creativity boundless? Should it be boundless? In this post, we take a look at the sometimes unwanted boundaries that seem to be placed on creativity when designing direct mail. Are these “boundaries” really restrictive, or can they actually be helpful in directing the creative process?
In this article, we will look at five different reasons why you might want to consider seeding your name (or the names of trusted friends or associates) into your mailing list. These reasons range from tracking timelines to quality control to protecting your own database.