posted by Dave Ward in Data
In this post you will find two rather remarkable, and somewhat disconcerting accounts. When you read them you would probably agree that each is as unlikely as the other. However, one of these accounts is purported to be a true story. I am not at liberty to tell you which one that might be, but given that one of them is claimed to have actually happened, either one could be true!
posted by Dave Ward in Direct Mail
Well, the year is winding to a close and, along with the Holidays and festive spirit, we are once again facing our annual dose of postage increases. Today, I want to focus on Lettermail postage and how a little planning can help to trim postage costs.
posted by Matt Ward in Design Direct Mail
Looking for a bit more creativity in your direct mail? Feeling caught up by a bit of designer’s block? In this post, we are going to look at one method that you can use to stimulate your creativity when it comes to conceptualizing and designing your next direct marketing piece!
posted by Matt Ward in Design Direct Mail
One of the things that is easy to struggle with when planning your direct mail campaigns is the cost of developing your pieces. Should you go for something elaborate and expensive, or stick with the plain and economical. But could this cost of aesthetics effect more than just the price of production? Could it actually impact your message?
posted by Dave Ward in Direct Mail
We’ve discussed the concept of personalization many times before, both here and with out clients, but what about the concept of generic personalization? Is this term nothing more than a ridiculous oxymoron, or could it be something more – like a powerful marketing technique to help you better target your customers and prospects?
