Articles posted in January, 2012

Recently, it seems that more and more mailers are switching from longer format direct mail pieces to shorter postcards and self-mailers. However, with the increase in the number of these kinds of mailers reaching mailboxes today, how can you make yours stand out? As Canada Post will permit the use of odd shaped postcards for certain types of mail, we have the opportunity to let our mail stand out from the crowd and be noticed.

Over the past year we have mailed about 70,000 pillow boxes with product samples enclosed. The original physical design, which we helped to create, was intended for mailing as Dimensional Addressed Admail. Recently, though, we have a now come up with a new slim-line design for a pillow box that actually falls within spec for regular Addressed Admail!

Over the past year or so, we have been promoting the value of effective personalization in direct mail campaigns. We believe it is an incredibly effective strategy, but one that you have to use with caution. Personalization is a data driven tool, and the effectiveness of your efforts in this area are going to be tied directly to the quality of your data.

The creative side of a direct marketing piece is important. But what is the creative side, really? There may be more than your realize, and by working together with a knowledgeable and experienced mail service provider, you can ensure that your unique and innovative design doesn’t turn into an unexpected budget breaker.

Let’s face it, every designer dreams of that giant project with a massive budget, which allows us total creative freedom to create the most lavish and interesting concepts, with dozens of revisions in order to ensure that the final design is absolutely perfect. It’s like a designer’s vision of utopia. In the real world, though, it’s not likely to happen. So, in this post, we are going to look at some things you can do to help keep costs down!