Crisp, Clean Messages With a Difference
Did you read “Postcard, postcard, everywhere a postcard” by Dean Rieck from Direct Creative?
This is a brisk little article that shows us how more people are saving money by going with shortened postcard formats. He explains that “long” is still around and it’s not going away, but more people are mixing things up a bit with some briefer mailers (postcards).
As Dean spoke about postcards, the novelty of different shapes kept coming to mind. I thought: wouldn’t it be great if one of the five cards that he received was round or oval and how that would stand out from the rest of the rectangular cards.
Different things stand out and get noticed. We could use the old cliche about “thinking outside the box”, however, I would like us to sometimes think about “using anything but a box”.
For those that follow developments here at Highland Marketing, you know that we have introduced both our Roundcards and oval cards for Addressed and Unaddressed Admail. And, for those that know that we like to be a little cautious about these things, we did have both designs pre-approved by Canada Post, which I think is only prudent.
Another thing that we have learned is that some custom dies (for cutting shapes) are not that expensive. However, you can expect to pay more for die cut pieces simply because die cutting is an additional process that the job must go through. However, overall cost is still usually considerably less than many “long” jobs with insertions etc.
Being a proponent of postcards, I was delighted to see Dean’s article. Postcards are a cost-effective way to deliver crisp, clean messages. However, with the distinct advantage of shape, your postcards can stand out in any bundles of mail that are delivered to your customers or prospects.
If you need help on this, do give us a call. Even though the shape can be odd, it still must be within specifications for the particular class of mail.
