How To Kill Your Direct Marketing Piece
Direct mail can be an extremely effective marketing medium, but its effectiveness can be killed very easily by failing to include one important element, which is absolutely critical to all direct mail. In this post we will look at that element and consider how forgetting it can actually kill your direct marketing efforts.
Being Creative with Variable Print
The much-heralded technologies of digital presses and variable printing have proven that they can really set marketing pieces apart. However, if not handled with care, they can also lead to disaster. In this post we will look briefly at some of the things you should do help ensure that your variable print projects go off without a hitch!
Delivering Results with Unaddressed Admail
We hear a lot of talk about targeting your prospects using mailing lists, but what if we don’t have a list? Is it possible to achieve effective targeting without a mailing list? Well let’s take a look at how Canada Post’s Unaddressed Admail can deliver some surprising results when compared against some other delivery options.
“Phantom” Breakeven Slips Lower in 2010
On January 11, 2010, Canada Post is planning to introduce the new Lettermail weight classifications of 301 to 400 grams and 401 to 500 grams. This will result in a drop in the breakeven points at 301 grams and 401 grams with Phantom Mail. In this post we are going to look what we foresee to be the new breakeven points and discuss the potential savings for companies mailing heavier packages in smaller quantities.
Where to Start: Copy or Design?
Have you ever been faced with the question of whether or not to begin the creation of a direct marketing piece with the copy or the physical design? In this post, we are going to look at some of the advantages and disadvantages of both options, in an effort to determine which is the better course of action.