Articles posted in January, 2012

There is an art to achieving good design in direct marketing (and in this case, we’re talking specifically about direct mail). However, that doesn’t mean that a good direct mail is also a piece of art. What separates good art from good design? It’s all in the purpose.

Today, more than ever, we need to work towards getting the most out our direct marketing efforts, and the two avenues through which we believe effective direct mailers will rise above the rest are good creative and a higher degree of relevance, achieved though the proper segmentation of data.