Before You Thank Your Printer . . .

posted by Dave Ward in Design Direct Mail.

When organizing a print job, the normal practice is to get quotations based on the preferred stock. However, sometimes printers might offer a “better” stock at the same price. This might be an upgrade from a plain stock to a heavier and/or glossy stock and could be motivated by a printer trying to use up […]

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When is a Deal NOT a Deal?

posted by Dave Ward in Design Direct Mail.

As we have written before, sometimes it’s what we don’t know that sneaks up and bites us. Such was the case on a great deal that a customer encountered a few years ago on envelopes. It seems that there was an abundance of 6 1/2” X 9 1/2” envelopes available at a great price! The […]

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Protecting Your Turf – Print & Mail Prep

posted by Dave Ward in Direct Mail Marketing.

We Turned Around and There They Weren’t Over the last few years the “mail prep” industry has lost business to printers that provide one stop print and mail prep services. To combat this we were actually forced to broker print for some clients, to keep that business in house. I will say that, as printers […]

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