We hope that every direct marketing campaign that we work on will be enormously successful, and one of the keys to achieving this success is repetition. In this post, we will look at this key marketing ingredient and why it is so crucial to achieving the kind of success that direct marketers are looking for.

This post is part of our ongoing series about the key elements related to the Machineable Presorted Addressed Admail product. Today, we’re going to talk about opacity. This is an important concept, as the amount of interior content that can be seen through an envelope can impede a piece’s machineability.

Back in April of this year, we thought it would be fun to do a custom cut die cut in the shape of a bagpiper. It fit well with our Scottish “Highland” brand and it also demonstrated the somewhat unique aspect of custom die cut postcards. Later, we also had the opportunity to do a similar card for the Fergus Scottish Festival and Highland Games. In this post, we’ll look at both the design process and success of these cards!

Kudos to our good friends at the Fergus Scottish Festival and Highland Games for a terrific weekend, replete with magnificent pipe bands, wonderful Celtic entertainers and Scottish dancers, terrific athletic competitions, and an abundance of good cheer topped off with a wee dram of fine Scottish whiskey on Sunday afternoon!

This is the first in a series of posts that will examine the intricacies of Canada Posts’ new Machineable Pre-sorted Addressed Admail product, scheduled for implementation on January 17, 2011. The article works as a basic introduction to the product.