I enjoyed reading Matt’s recent post on “Success Breeds Success”. As I read through it, it reminded me of how some of our customers and associates add value, not only by what they mail but also by what they have to say, how they say it, and even what they do. Let’s face it, every [...]

There is a concept that suggests success in business breeds further success, in a sort of cumulative upward spiral. The idea is that as you become more successful in whatever it is you do, your available income will also increase. More income means more money to spend/invest in other businesses—stores, restaurants, services and so forth—which [...]

As 2011 begins to wind down, there is a bit of confusion as to how much a given Unaddressed Admail mailing might cost next year. In this post, we will try to make sense of this question, by looking at the introduction of new discounted rates that are available 6 months out of the year, and the new High Demand Routes surcharge that will be introduced in April.

In response to a recent blog post a reader posed the question, “Is Direct Marketing still valuable?” and noted a) that many pieces are quickly discarded, with which I couldn’t agree more, and b) that creativity, innovation and gifts do make a difference. I found it interesting that the reader questioned the value of direct [...]

We think that direct mail is still an exciting medium, through which organizations are doing all sorts of cool things. We also think that there needs to be a bit more conversation on this subject and are looking to encourage more dialogue! To this end, we are asking people to post their favourite direct marketing [...]