Many pundits tell us that, done right, direct mail is still one of the most effective forms of marketing. Having seen the results myself, I know this to be true. There are different things you can do to enhance your direct marketing results. Lumpy Mail continues to be at the head of the pack. It […]
Read MoreMost experienced marketers understand the importance of personalization in their direct marketing communications. It is a common practice in direct mail and email, but we do not tend to see as much personalization on websites. In the early days of the Web, many sites were static entities with very little in the way of dynamic […]
Read MoreThose of us in Canada are acutely aware of our extreme temperature variations. We all know how messy it can be to eat a gooey chocolate bar on a hot summer day and the chocolate often melts on our fingers. Yet, the same chocolate bar will turn hard as rock and be almost impossible to […]
Read MoreToday, email is a key component of most integrated direct marketing plans. We’ve written about how email can be a powerful ally to direct mail, and I’m sure we’ll write about similar subjects in the future. Through our own eNews alerts at Highland Marketing, we’ve been able to communicate far more, at less cost—although we […]
Read MoreDid you know that not all Dimensional Addressed Admail actually gets delivered? If a Dimensional piece does not fit within the size of the mailbox, Canada Post does not deliver it—and you don’t get the piece back either. Historically, this has not been a significant problem. However, with the recent increase of the maximum thickness for […]
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