“Learn and Play” Direct Marketing and Communications Workshop

posted by Dave Ward in Advertising Data Design Direct Mail Email Marketing Publications Mail Sampling Social Media Uncategorized Web Writing.

Our $1,000 Guarantee It’s often what you don’t know that costs you money and it can also limit returns on campaigns. We are confident in our ability to help everyone and are pleased to offer the no-risk guarantee below: If our workshop doesn’t save you $1,000 or help you make an extra $1,000 over the […]

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Consideration for Updating Your List When Using Return to Sender Option

posted by Dave Ward in Advertising Data Direct Mail Marketing.

One of the great benefits of chatting with customers is our ability to share non-competitive, but useful information. Such an item arose just the other day. Since changing the pricing structure for the Return to Sender option with Personalized Mail (formerly Addressed Admail), many customers have opted to use this service and have been diligently […]

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Direct Marketing Check-Up

posted by Dave Ward in Advertising Data Design Direct Mail Email Marketing Publications Mail Sampling Web.

There is no doubt that we can all benefit from an annual check-up. The same can be said of our direct marketing – especially, given that rules, regulations, options and opportunities are continually evolving. We recently prepared a Direct Marketing Checklist that covers a variety of topics, including: postal indicia updates, machineable vs. non-machineable, physical […]

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Major Changes for Postal Indicia (2016)

posted by Dave Ward in Design Direct Mail Marketing.

In addition to introducing a new postal indicia for Personalized Mail and relaxing restrictions on Customized Indicias, Canada Post has also introduced an awesome new tool for generating postal indicia artwork. Details follow, below. New 2-D Barcode Design for Personalized Mail (formerly Addressed Admail) Canada Post has introduced a new 2-D bar code for Personalized […]

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