Slay More with Claymore

posted by Dave Ward in Advertising Data Direct Mail Marketing.

Sound like a medieval ad? Well, the Claymore is a double-edge sword offering “double edge benefits”. While we do not expect you to be out there “slaying” customers, our mail-oriented, printer partner programs offer double edge benefits as well, and fortunately, not in quite the same way! So, where are the double-edge benefits for printers […]

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That Little Piece of Mail

posted by Dave Ward in Uncategorized.

Sometimes stories are best told using a different “flavour”. I have spoken of the benefits of mail in many different posts and articles. But, this time, I thought I would put it to song. It was fun putting this together and I  hope you enjoy it! Here is the YouTube video:   Please see notes, […]

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Beware of the Gold Ring

posted by Dave Ward in Direct Mail General Marketing.

I originally wrote this article for the Fall 2006 issue of The Highland Marketer, but it is still very relevant today. It has been reproduced with permission on different occasions. Quite some time ago I was working in sales and sales management for a company that sold and installed high-end networking systems. We had some […]

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