Major Changes for Postal Indicia (2016)

posted by Dave Ward in Design Direct Mail Marketing.

In addition to introducing a new postal indicia for Personalized Mail and relaxing restrictions on Customized Indicias, Canada Post has also introduced an awesome new tool for generating postal indicia artwork. Details follow, below. New 2-D Barcode Design for Personalized Mail (formerly Addressed Admail) Canada Post has introduced a new 2-D bar code for Personalized […]

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Understanding Personalized Mail Minimums

posted by Dave Ward in Advertising Direct Mail Email Marketing Web.

We all know that not everyone will read everything we write and post to our websites or send out via email. We can attest to this because, although we have announced the “not so new minimum” for machineable Personalized Mail several times, it always seems to come as a pleasant surprise when some customers realize […]

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Highland Marketing Extends Services to Printers Entering the Mail Prep Arena

posted by Dave Ward in Advertising Data Direct Mail Marketing Writing.

We’re Not Getting Out of the Mailing Business, Just Creating Opportunity We have been working with printers for the past 23 years, providing postal sorts and mail prep services for their customers. Today, as more printers want to become one-stop shops, keeping the mail prep in-house, we are using our extensive experience and proprietary sort […]

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