I am honoured to be a regular contributing author for the new Direct Marketing Magazine website. You can view my first article titled “Marketing with Newsletters” at: http://dmn.ca/marketing-with-newsletters/ Of course, I will continue to write posts for this blog, but my efforts will be somewhat split between the two forums. I will ensure to announce […]
Read MoreThis will likely be one of the most “salesy’” posts I will write for this blog. But, discounts like this from Canada Post are very new and it is certainly a story worth telling. Are You Getting Your Discounts on Postage? They are out there and are available to businesses right across Canada. Canada Post […]
Read More“They may forget what you said, but they will never forget how you made them feel.” — Carl W. Buehner Do you like getting free stuff? Do you like to be appreciated? Do you like to try new things? If you answered “yes” to any of these questions, you’ve identified at least one of the […]
Read MoreWe frequently hear “content is king” and that your blog and other web content should showcase your expert abilities in your field. The rationale is that people are more likely to buy from experts that demonstrate their know-how in meaningful and helpful ways. Alas, as we know, sometimes great web content is not readily found […]
Read More“Data rules with data rules.” What does this really mean? Industry pundits tell us that good data accounts for 70% of the value of your direct marketing programs. If this is true (and we believe it is) then data truly rules. Working in the direct communication industry and specializing in advanced uses of variable data, […]
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