Data Rules with Data Rules

posted by Dave Ward in Data Direct Mail.

“Data rules with data rules.” What does this really mean? Industry pundits tell us that good data accounts for 70% of the value of your direct marketing programs. If this is true (and we believe it is) then data truly rules. Working in the direct communication industry and specializing in advanced uses of variable data, […]

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Why Machineable Addressed Admail is a Good Deal Today and in 2015

posted by Dave Ward in Direct Mail.

Resolution, Reflectance, Opacity, Read Rates, Surcharges. These are all things (and often confusing things) that we had to be concerned about when using Machineable Addressed Admail. But, not anymore – at least not to the same extent. This past summer Canada Post took the risk out of using Machineable Addressed Admail by removing the surcharges […]

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Significant Changes Coming to Dimensional Addressed Admail

posted by Dave Ward in Direct Mail.

There are some significant changes pending for Dimensional Addressed Admail as of January 12, 2015. I guess we can sum it up with: same length, stouter, heavier and a whole lot more expensive. Have a look. Length, Width and Thickness While the maximum length stays the same at 300 mm (11.8″), the maximum width has […]

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“Gotcha’s” that Get Their Share of Mortified Mailers

posted by Dave Ward in Direct Mail.

500 to 501 Grams As we begin to wind down the year under the current Addressed Admail postage regime, bearing in mind that there are major changes in the offing in 2015, we are compelled, once again, to warn mailers of that precarious bump from 500 to 501 grams. Yes, from time to time heavier […]

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