Over the past week or so, we have received many emails from existing vendors asking us to provide them with express consent so that they can continue to send electronic communications to us under the new Canada’s Anti Spam Legislation (CASL). Have you? If you do business in Canada, I would expect so. It seems […]
Read MoreOne of the most rewarding benefits of being part of a team is sharing in its success. Perhaps one of the best examples of this comes from the work we did in helping one of our Publications Mail clients – who focus on communicating with corn, wheat and soy producers – establish a portfolio of […]
Read MoreOver the years we have harped on the value of data hygiene. You know, right data right field, reasonable field lengths, appropriate data for personalized substitutions, completeness of data and accuracy of address information. Today, I would like to re-visit the latter topic of accuracy of address information, simply to remind our readers of the […]
Read MoreMany pundits tell us that, done right, direct mail is still one of the most effective forms of marketing. Having seen the results myself, I know this to be true. There are different things you can do to enhance your direct marketing results. Lumpy Mail continues to be at the head of the pack. It […]
Read MoreMost experienced marketers understand the importance of personalization in their direct marketing communications. It is a common practice in direct mail and email, but we do not tend to see as much personalization on websites. In the early days of the Web, many sites were static entities with very little in the way of dynamic […]
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