Now Contributing Content to the New Direct Marketing Magazine Website

posted by Dave Ward in Advertising Direct Mail Marketing Publications Mail Web Writing.

I am honoured to be a regular contributing author for the new Direct Marketing Magazine website. You can view my first article titled “Marketing with Newsletters” at: Of course, I will continue to write posts for this blog, but my efforts will be somewhat split between the two forums. I will ensure to announce […]

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Postage Discounts from 15% to Almost 50%

posted by Dave Ward in Advertising Direct Mail Marketing.

This will likely be one of the most “salesy’” posts I will write for this blog. But, discounts like this from Canada Post are very new and it is certainly a story worth telling. Are You Getting Your Discounts on Postage? They are out there and are available to businesses right across Canada. Canada Post […]

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Sampling – Just For You. . .

posted by Dave Ward in Advertising Direct Mail Sampling Uncategorized.

“They may forget what you said, but they will never forget how you made them feel.” — Carl W. Buehner Do you like getting free stuff? Do you like to be appreciated? Do you like to try new things? If you answered “yes” to any of these questions, you’ve identified at least one of the […]

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How Tips Helped Us to Drive Web Traffic

posted by Dave Ward in Marketing Web.

We frequently hear “content is king” and that your blog and other web content should showcase your expert abilities in your field. The rationale is that people are more likely to buy from experts that demonstrate their know-how in meaningful and helpful ways. Alas, as we know, sometimes great web content is not readily found […]

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Data Rules with Data Rules

posted by Dave Ward in Data Direct Mail.

“Data rules with data rules.” What does this really mean? Industry pundits tell us that good data accounts for 70% of the value of your direct marketing programs. If this is true (and we believe it is) then data truly rules. Working in the direct communication industry and specializing in advanced uses of variable data, […]

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