“Gotcha’s” that Get Their Share of Mortified Mailers

posted by Dave Ward in Direct Mail.

500 to 501 Grams As we begin to wind down the year under the current Addressed Admail postage regime, bearing in mind that there are major changes in the offing in 2015, we are compelled, once again, to warn mailers of that precarious bump from 500 to 501 grams. Yes, from time to time heavier […]

Read More

Make the Most of CASL by Clarfying Implied and Express Consent

posted by Dave Ward in Email.

Over the past week or so, we have received many emails from existing vendors asking us to provide them with express consent so that they can continue to send electronic communications to us under the new Canada’s Anti Spam Legislation (CASL). Have you? If you do business in Canada, I would expect so. It seems […]

Read More