Precision Marketing – Zeroing in with Impact

posted by Dave Ward in Uncategorized.

It is rewarding to see positive results as we break new ground on direct marketing programs and we are pleased to share some of these concepts with our readers. My recent post to the Direct Marketing Magazine website titled, “Sighting in Your Rifle and Loading Up for High Impact Results”, looks at how to take […]

Unfortunatelty, Albert Died

posted by Dave Ward in Advertising Data Direct Mail Marketing.

It is funny how, as time passes, we can see a bit of humour in something that was not the least bit funny at the time. I just completed an article for Direct Marketing Magazine titled, “5 Tips for Clean, Useable Data”. Among other things, the article focuses on good design and the value of […]

5 Cents, 5 Cents, 5 Cents – The Cost of Being Different

posted by Dave Ward in Advertising Direct Mail Marketing.

This is the title of my latest online article posted to the Direct Marketing Magazine website. Without giving too much away, the article looks at how 5 cents represents the following: 5 cents – the difference between Standard Machineable and Non-machineable Addressed Admail 5 cents – the amount you can save by conforming to the […]

Now Contributing Content to the New Direct Marketing Magazine Website

posted by Dave Ward in Advertising Direct Mail Marketing Publications Mail Web Writing.

I am honoured to be a regular contributing author for the new Direct Marketing Magazine website. You can view my first article titled “Marketing with Newsletters” at: http://dmn.ca/marketing-with-newsletters/ Of course, I will continue to write posts for this blog, but my efforts will be somewhat split between the two forums. I will ensure to announce […]

Postage Discounts from 15% to Almost 50%

posted by Dave Ward in Advertising Direct Mail Marketing.

This will likely be one of the most “salesy’” posts I will write for this blog. But, discounts like this from Canada Post are very new and it is certainly a story worth telling. Are You Getting Your Discounts on Postage? They are out there and are available to businesses right across Canada. Canada Post […]