In our continuing efforts to support our clients, we’ve developed a wide range of direct marketing-related services here at Highland Marketing. And we like to think that we do them well too. Unfortunately, we’ve found that, at least with some clients and associates, we can become known for just a single service (or series of [...]
Read MoreThis past Saturday (May 4th, 2013), we paid a visit to the Rogers Centre in Toronto. We were there to take in a Blue Jays game with Rob Malloy, the winner of our Hit a Homerun with Highland Contest. It was a beautiful day. The roof at Rogers Center was wide open and the skies [...]
Read MoreAs with any form of advertising, one of the biggest challenges that we face with direct marketing is capturing attention. Whether it’s on the web, through direct mail or email or even through social media, if you can’t get the attention of your target audience, you probably won’t see the results you’re looking for. There [...]
Read MoreWe have prepped and mailed millions of products samples over the years and we have had the opportunity to work with many talented marketers and brand managers. Of course, we continue to meet new people all the time and we do our best to ensure that they are made aware of the things than can cost them money – and sometimes, a lot of money.
Read MoreWhen someone mentions the term “social media marketing”, what are the first things that come to mind? Facebook? Twitter? Those two are probably at the top of mind for most people, with other platforms like LinkedIn, Google+, Pintrest and YouTube not far behind. These’s no doubt that these are the big players. If you don’t [...]
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