Today is a Great Day! We are helping another client to save a lot of money under a very attractive program. Plus, we have been able to provide advice and ensure that this project got off on the right foot and stays on track. This is all based on excellent two-way communication, from the outset. […]
Read MoreThe title of this article is actually a play on words from the old folk song, Where Have All the Flowers Gone. No, I have not written a song for this, but you can still listen to That Little Piece of Mail, which has relevance in a different context. So, where have all the dollars […]
Read MoreJust what is “Compretention”? Compretention is a combination of the two words comprehension and retention, or simply stated, to understand and remember. The better people understand and remember your marketing message, the more likely they are to purchase from you, provided they have a need for your products or services, and feel that they are […]
Read MoreDirect mail: It is always seen – no other medium can claim that Exciting postage discounts for all businesses (in Canada) Can drive awesome ROI (how about $12 in annual recurring revenue for every $1.47 spent, on this extraordinary project!) We have the fundamental ingredients for success The foregoing makes an awesome marketing engine and […]
Read MoreWhile we are not recommending that you go out and do serious damage to anyone, we love the analogy of using a double-edge sword when focusing on the double-edge benefits of direct mail. With direct mail: No matter what, EVERY PIECE MUST BE SEEN. Printed media provides BETTER COMPREHENSION, RETENTION AND ALSO DELIVERS BETTER RESULTS, when […]
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