Variable imaging is an incredible by-product of the new digital era. Whereas traditional presses were restricted to creating a run of identical prints, many contemporary digital presses are actually able to vary their output based on conditions provided by a data file. This demo attempts to emulate that process on a one-off basis.
Start by filling out the form below and pressing the “Run Demo” button. A window will appear, and within a few seconds, you should see an advertisement for the fictitious Champagne Jewellers. We encourage you to try a number of different names and birth dates. Pay special attention to the way that both the copy and the graphics vary, based on the information provided.
We hope that this demo helps you really visualize the immense marketing potential of variable imaging. In this example, not only do we vary the copy, we actually use data to showcase the customer’s own birthstone, thereby establishing a more immediate connection.
With this kind of flexibility, the sky is the limit. A car dealership could customize a direct mail piece with the image of the last vehicle that the customer bought from them. A travel agency could tailor postcards with different offers, based on a customer’s vacation history.
What products or service do you offer? More importantly, how can you use your customer data to focus your message and establish a stronger connection with your customer? We would be glad to help answer these questions, so please feel free to contact us.
Your Data is the Key
Of course, the key to all of this is always going to be your data. Your customer database is the engine that is ultimately going to drive any form of advanced personalization. As such, you should always strive to ensure that your data is in the best possible condition. For help in this area, consider downloading one of these reference documents:
Database and Address Accuracy Primer
This document was prepared in order to help Canadian mailers improve their overall address accuracy and assist in the effective structuring of their marketing databases. It is currently in its second edition.
Making Your Data Letter Perfect
We have always considered personalized letters to be one of the most powerful tools in direct marketing. However, if you don’t do it right, the impact they have can be just the opposite of what you’re looking for. This document will help avoid some of the pitfalls that many people face with personalized letters.
For additional help, please consider our wide range of data services. With years of experience under our belts, we would be happy to help you get your database ready for Advanced Personalization.