About

Our Mission is simple. We help our customers to:

At Highland Marketing, we provide a diverse range of services, and help our customers select the right mix of direct marketing options and Canada Post products in order to heighten engagement and improve overall results.

We call this approach Intelligent Direct Marketing, and we’d love to put it to work for you.

We are a full-service direct marketing company that handles everything from basic postcards to strategic, variable data projects with insightful customer connections. Plus, we can easily integrate web and email components and drive your message across multiple channels.

As pioneers in the direct marketing industry, we are continually developing new ways for businesses and organizations to communicate with customers, helping them turn prospects into new customers along the way. Through our blend of experience, creativity and vision, we’ve turned new and exciting concepts into powerful realities that have helped generate results (and have even won awards) for both customers and agencies.

For us, it’s all about maximizing ROI (Return on Intelligence).

Here are some of our accomplishments:
key team players in the development of a targeted agricultural publication advertisement, which featured a personalized, die cut belly band, and has recently won two GOLD Media Innovation awards
actively involved in the design of the fulfillment component of a sophisticated pick & pack product sampling campaign, featuring options for consumers to pick 5 items from a mix of 6 products and 5 coupons
physical design (including die lines) of various self-folding presentation boxes and pillow boxes, as well as spacers and bridging (to ensure structural integrity while in transit)
design of many different postcards, die lines and direct mailing pieces
coordination of complex printing and die cutting on many different projects
we have fulfilled millions of product samples for some of the most well-known consumer brands in North America
deployment of dozens of email campaigns
development and administration of many contests
design of specialty marketing microsites and integrated direct marketing solutions
we have developed programs to correlate Ontario corn heat unit zones to postal codes.
staff includes seasoned computer programmers with extensive project management experience
provide complex data services and direct communication services containing highly confidential data for major financial institutions
we write our own Canada Post certified Letter Carrier Presort (LCP) software
developed “9-day program”, whereby we mail promotional pieces with greater than 9 day delivery as Lettermail (where possible) and balance as Addressed Admail (if customer desires)
14 years of experience in fulfillment of product samples (over 202 years in business)
extensive standard operating procedures and quality assurance systems in place
experts on Canada Post products and how to classify mail to get the best possible postage rates
frequently provide analysis to determine if newsletters would be best as Publications Mail or Addressed Admail, based on intent of newsletter, size, weight and costs

Whether it’s through a simple “print, prep and mail program”, die-cut mailer, variable data integration in print, email or web, unique sampling programs or advanced targeting through data segmentation, we have the solution for you. We’ve been helping both large and small businesses to deliver their unique direct marketing messages since 1993.

Contact us today to see how we can help you! Or, if you’re still looking for more information, you can meet our team below, or learn more about our services.

Our Team

Our team consists of a group of highly trained and efficient plant personnel guided by our knowledgeable consulting and management group.

Our consulting and management group, which is always available to assist you in any way, consists of the following key individuals:

Dave Ward, CEO

Allen Pengelly, Manager, Technical Services

Matt Ward, Creative Director

Over the last 17 years we have prepared millions of pieces of mail. Additionally, we have developed many creative solutions for our clients, saving them hundreds of thousands of dollars. We have accomplished this by listening and paying close attention to each of our client’s unique needs and recommending cost-effective, sensible solutions to help them achieve their goals.

Supporting Policies

In order to better support the needs of our clients, we have implemented several policies to help guide our day-to-day operations. Please do feel free to review these policies.

If you are a Highland Marketing customer, we appreciate your business and the confidence that you place in us.

If you are not a Highland Marketing customer, we would welcome the opportunity to get to know you better and discuss our direct mail, direct communication and integrated website development services. Simply give us a call at 1-800-422-1309.