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Intelligent Direct Marketing Services

We believe that “Intelligent Direct Marketing Services” combines the practical elements of using the right mix of direct marketing services and Canada Post products together with options that serve to heighten engagement and improve overall ROI (Return on Intelligence).

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  • Here we go again, April in Summer - sounds like a song title. 17 degrees and rain. It is summer, right? Or, did we miss a season?

Precision Marketing – Zeroing in with Impact

It is rewarding to see positive results as we break new ground on direct marketing programs and we are pleased to share some of these concepts with our readers. My recent post to the Direct Marketing Magazine website titled, “Sighting in Your Rifle and Loading Up for High Impact Results”, looks at how to take […]

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Unfortunatelty, Albert Died

It is funny how, as time passes, we can see a bit of humour in something that was not the least bit funny at the time. I just completed an article for Direct Marketing Magazine titled, “5 Tips for Clean, Useable Data”. Among other things, the article focuses on good design and the value of […]

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5 Cents, 5 Cents, 5 Cents – The Cost of Being Different

This is the title of my latest online article posted to the Direct Marketing Magazine website. Without giving too much away, the article looks at how 5 cents represents the following: 5 cents – the difference between Standard Machineable and Non-machineable Addressed Admail 5 cents – the amount you can save by conforming to the […]

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