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Intelligent Direct Marketing Services

We believe that “Intelligent Direct Marketing Services” combines the practical elements of using the right mix of direct marketing services and Canada Post products together with options that serve to heighten engagement and improve overall ROI (Return on Intelligence).

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Major Changes for Postal Indicia (2016)

In addition to introducing a new postal indicia for Personalized Mail and relaxing restrictions on Customized Indicias, Canada Post has also introduced an awesome new tool for generating postal indicia artwork. Details follow, below. New 2-D Barcode Design for Personalized Mail (formerly Addressed Admail) Canada Post has introduced a new 2-D bar code for Personalized […]

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Understanding Personalized Mail Minimums

We all know that not everyone will read everything we write and post to our websites or send out via email. We can attest to this because, although we have announced the “not so new minimum” for machineable Personalized Mail several times, it always seems to come as a pleasant surprise when some customers realize […]

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Simple Trim Yields Dramatic Cut in Postage Costs

As we begin to introduce more printers to mail prep, via our Remote Sort Services, we are sharing tidbits from our experience to help them provide the best possible service to their customers. This brought to mind a case where, with a “wee snip”, we were able to save a customer $35,000. Although we have […]

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