Just what is “Compretention”? Compretention is a combination of the two words comprehension and retention, or simply stated, to understand and remember. The better people understand and remember your marketing message, the more likely they are to purchase from you, provided they have a need for your products or services, and feel that they are […]Read More
Specialty Services from Highland Marketing
- Strategic Targeting
- Agricultural Targeting
- Birds of a Feather
- Variable Data Integration
- Industry/Group Promotions
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- Not exactly sure what happened in Manchester tonight. Thoughts & prayers are with everyone there. Just young people at a concert - tragic!
2 hours ago
Direct mail: It is always seen – no other medium can claim that Exciting postage discounts for all businesses (in Canada) Can drive awesome ROI (how about $12 in annual recurring revenue for every $1.47 spent, on this extraordinary project!) We have the fundamental ingredients for success The foregoing makes an awesome marketing engine and […]Read More
While we are not recommending that you go out and do serious damage to anyone, we love the analogy of using a double-edge sword when focusing on the double-edge benefits of direct mail. With direct mail: No matter what, EVERY PIECE MUST BE SEEN. Printed media provides BETTER COMPREHENSION, RETENTION AND ALSO DELIVERS BETTER RESULTS, when […]Read More