In our continuing efforts to support our clients, we’ve developed a wide range of direct marketing-related services here at Highland Marketing. And we like to think that we do them well too. Unfortunately, we’ve found that, at least with some clients and associates, we can become known for just a single service (or series of [...]
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This past Saturday (May 4th, 2013), we paid a visit to the Rogers Centre in Toronto. We were there to take in a Blue Jays game with Rob Malloy, the winner of our Hit a Homerun with Highland Contest. It was a beautiful day. The roof at Rogers Center was wide open and the skies [...]
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As with any form of advertising, one of the biggest challenges that we face with direct marketing is capturing attention. Whether it’s on the web, through direct mail or email or even through social media, if you can’t get the attention of your target audience, you probably won’t see the results you’re looking for. There [...]
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