Fergus ON, August 17, 2015 This just in – Recent study results confirm that print media boasts higher comprehension and provides stronger motivation to respond, when compared to digital media. These findings were published in a document titled, “A Bias for Action – The neuroscience behind the response-driving power of direct mail”. Although the approach […]Read More
Intelligent Direct Marketing Services
We believe that “Intelligent Direct Marketing Services” combines the practical elements of using the right mix of direct marketing services and Canada Post products together with options that serve to heighten engagement and improve overall ROI (Return on Intelligence).
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It’s the last day of July, 2015 and, as always, summer is sliding by quickly. Soon we will all be working on fall marketing campaigns. Of course, we are always here to help. In a nutshell, our raison d’être at Highland Marketing is to help our customers enjoy the following benefits: Increased response rates […]Read More
CHUs (Corn Heat Units) Mapped to Communities for Ontario, Manitoba and Quebec – Helping You to Find “Hot” Markets
We are pleased to note that we have now mapped all CHUs (Corn Heat Units) or “heat zones” for communities within Ontario, Quebec and Manitoba. Of course, this will mean more to some than others, but if you want to target by areas with higher or lower accumulated temperatures, we can help – with addressed […]Read More