When organizing a print job, the normal practice is to get quotations based on the preferred stock. However, sometimes printers might offer a “better” stock at the same price. This might be an upgrade from a plain stock to a heavier and/or glossy stock and could be motivated by a printer trying to use up […]Read More
Intelligent Direct Marketing Services
We believe that “Intelligent Direct Marketing Services” combines the practical elements of using the right mix of direct marketing services and Canada Post products together with options that serve to heighten engagement and improve overall ROI (Return on Intelligence).
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As we have written before, sometimes it’s what we don’t know that sneaks up and bites us. Such was the case on a great deal that a customer encountered a few years ago on envelopes. It seems that there was an abundance of 6 1/2” X 9 1/2” envelopes available at a great price! The […]Read More
Having been in the direct mail business since 1993, quite a few people have asked me about the possibility of a postal disruption and how they might be affected. While I don’t have a crystal ball, I can speak from experience regarding the disruptions in 1997 and 2011. Changes in Landscape since 1997 and 2011 […]Read More