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Intelligent Direct Marketing Services

We believe that “Intelligent Direct Marketing Services” combines the practical elements of using the right mix of direct marketing services and Canada Post products together with options that serve to heighten engagement and improve overall ROI (Return on Intelligence).

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Highland to Offer Generic “White Label” Content

Over the years we have developed a considerable amount of direct marketing collateral. Some of this content has been used by agencies and re-produced in magazines. Very shortly we will begin to provide “white label” versions of featured web content, e-books, primers and blog posts. We will make this available to agencies, printers, some of […]

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Simple “Undeliverable” Option Can Help Clean Your Database

We all know that mailing to undeliverable addresses can be expensive. It wastes print, mail preparation and postage costs. You could use an NCOA (National Change of Address) service, but that can get pricey and it works much better when mailing to consumers as compared to businesses. But, there is another way to help clean […]

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Why Do Reminder Cards Work?

A customer recently told us that they are continuing to mail reminder cards, as this is one of the few things that are working for them in a tough economic climate. Although the news was delightful, it caused me to reflect on different programs that we have worked on over the years and why reminder […]

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