Over the past week or so, we have received many emails from existing vendors asking us to provide them with express consent so that they can continue to send electronic communications to us under the new Canada’s Anti Spam Legislation (CASL). Have you? If you do business in Canada, I would expect so. It seems […]Read More
CASL became effective on July 1, 2014 and affects all businesses operating in Canada. Are you ready? Check out our free 4-page brief for more details.
Direct Marketing - Linking it all Together
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One of the most rewarding benefits of being part of a team is sharing in its success. Perhaps one of the best examples of this comes from the work we did in helping one of our Publications Mail clients – who focus on communicating with corn, wheat and soy producers – establish a portfolio of […]Read More
Over the years we have harped on the value of data hygiene. You know, right data right field, reasonable field lengths, appropriate data for personalized substitutions, completeness of data and accuracy of address information. Today, I would like to re-visit the latter topic of accuracy of address information, simply to remind our readers of the […]Read More