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Do You Have to Get Burned Before You See the Need?

What are we talking about? Ineffective data, data that can turn a high-level direct marketing campaign into a disaster. We were chatting about some calamities we had seen and one of our employees observed, “It’s almost as though people need to get burned before they see the need.” I thought, “Right, that is absolutely right”, […]

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Before You Thank Your Printer . . .

When organizing a print job, the normal practice is to get quotations based on the preferred stock. However, sometimes printers might offer a “better” stock at the same price. This might be an upgrade from a plain stock to a heavier and/or glossy stock and could be motivated by a printer trying to use up […]

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When is a Deal NOT a Deal?

As we have written before, sometimes it’s what we don’t know that sneaks up and bites us. Such was the case on a great deal that a customer encountered a few years ago on envelopes. It seems that there was an abundance of 6 1/2” X 9 1/2” envelopes available at a great price! The […]

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